The Business Behind Everything
The government’s landmark immigration white paper reshapes the visa landscape for workers, families and businesses. From salary thresholds to sponsorship overhauls, we break down every change that matters — and what it means for you.
From the Editor
Every business has a story that never makes the headlines. The cleaning company founder who now employs 200 people. The hotelier whose occupancy model defies conventional wisdom. The airline operator who navigated the CAA process and lived to tell the tale. These are the stories we exist to tell.
OctusJournal was born from a simple observation: the most interesting business stories are hiding in plain sight, in industries that most publications overlook. Our inaugural issue brings together eight deep-dive investigations across sectors as diverse as aviation, property, technology, and food service. Each piece goes beyond the surface to reveal the real numbers, the actual processes, and the genuine insights that matter.
Eleanor Hartley
Editor-in-Chief, OctusJournal
The pandemic created them, but can delivery-only restaurants survive in a post-lockdown world? We visit five operators to examine the economics of cooking without customers.
The UK’s manned guarding sector is booming, driven by retail theft and corporate demand. But razor-thin margins and recruitment challenges paint a more nuanced picture.
As NHS wait times stretch beyond breaking point, a new generation of private GP practices is emerging. We examine the business model that is reshaping primary care.
Deep Investigation — Aviation
Securing a UK Air Operator’s Certificate is one of the most complex regulatory processes in business. Rachel Montague spent six months embedded with a startup airline to document every step of the CAA’s initial assessment — what they look for, what trips applicants up, and what nobody tells you before you start.
Read the Full InvestigationThe CAA doesn’t just check your manuals. They check whether your organisation actually lives what those manuals describe. That’s the part most applicants aren’t prepared for.
Rachel Montague
Aviation Correspondent, OctusJournal
This Issue in Numbers
£2B
UK Cleaning Industry
and growing 8% year-on-year
340M
Manned Guarding Market
across 2,400+ UK operators
23%
Ghost Kitchen Margins
up from 15% in 2024
157B
Vertical SaaS by 2028
the niche software revolution
“The most overlooked businesses are often the most resilient. Nobody writes about cleaning companies or security firms — but they survive every recession, outlast every trend, and quietly compound wealth for their founders.”
Eleanor Hartley
Editor-in-Chief, OctusJournal
Aviation
Editor’s Pick
“When we looked at the data, vertical SaaS companies were retaining customers at twice the rate of horizontal platforms — and charging three times more per seat.”
Recommended Long Read
A six-month embedded investigation into the UK’s most rigorous aviation regulatory process. 15 minutes that could change how you think about starting an airline.
Health & Wellness
Aviation
Technology — Long Read
The era of building one platform for everyone is ending. A new generation of software companies is proving that going deep into a single industry — from dental practices to freight logistics — creates stronger moats, higher retention, and better margins than any horizontal competitor.
97%
Retention Rate
3.2x
Revenue per Seat
$157B
Market by 2028
Sarah Whitfield
Finance & Business Services
1 article this issue
James Calloway
Travel & Hospitality
1 article this issue
Rachel Montague
Aviation & Transport
1 article this issue
Daniel Patel
Property & Real Estate
1 article this issue
Aisha Nkomo
Food & Hospitality
1 article this issue
Tom Hargreaves
Security & Defence
1 article this issue
Laura Keating
Health & Life Sciences
1 article this issue
Marcus Reeves
Technology & SaaS
1 article this issue